Project Title: BIG HEART Sub-brand Logo Design

Project Description:

Introduction: Ferrotec, a prominent brand recognized for its core values of Integrity, Bravery, and Inclusiveness, is embarking on a significant expansion endeavor by creating its sub-brand, BIG HEART. This sub-brand is envisioned as a powerful extension of Ferrotec's ethos, designed to reinforce its reputation as a trustworthy and robust entity in the market. The primary objective of this project is to craft a unique and compelling logo for BIG HEART that seamlessly connects with the parent brand while establishing its distinct and independent identity.

Project Goals:

1. Brand Synergy: Develop a logo that harmoniously resonates with Ferrotec's identity and values, creating a strong synergy between the master brand and the sub-brand.

2. Sub-brand Distinctiveness: Craft a logo that distinguishes BIG HEART as a stand-alone entity while encapsulating the principles of Integrity, Bravery, and Inclusiveness that Ferrotec stands for.

Scope of Work:

The project encompasses the following key tasks:

1. Research and Analysis: Conduct an in-depth analysis of Ferrotec's branding guidelines, corporate values, and visual identity to ensure alignment with the sub-brand.

2. Concept Development: Ideate and create multiple logo concepts that blend seamlessly with Ferrotec's image while portraying BIG HEART's unique attributes.

3. Design Exploration: Develop and refine chosen concepts, exploring various color schemes, typography, and visual elements to create a visually impactful logo.

4. Feedback and Iteration: Collaborate closely with the client to gather feedback on the proposed logo concepts and make necessary adjustments to ensure alignment with the client's vision.

5. Finalization: Once the preferred logo concept is approved, finalize the design by refining details and ensuring it adheres to all branding guidelines.

6. Deliverables: Provide the client with the final logo design files in various formats suitable for both digital and print applications, along with a comprehensive branding guide outlining logo usage and guidelines.

Timeline:

The project will follow the timeline outlined below:

• Week 1-2: Research and analysis of Ferrotec's brand values and guidelines.

• Week 3-4: Concept development and initial design exploration.

• Week 5-6: Feedback gathering and design iteration.

• Week 7-8: Finalization of the chosen logo concept and preparation of deliverables.

Conclusion:

The creation of BIG HEART's logo is an essential step in Ferrotec's strategic plan to expand its brand presence while maintaining its core principles. This project aims to deliver a visually compelling logo that seamlessly aligns with Ferrotec's corporate values, establishing BIG HEART as a powerful, independent sub-brand in the market. Through thoughtful research, creative design, and close collaboration with the client, the final logo will reflect Ferrotec's integrity, bravery, and inclusiveness, reinforcing its position as a credible and influential brand.