Crystal Ćalić

Creative Designer

P: 415.469-0687

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Work Experience

December 2014 - Current

July 2019 - Current

November 2018 - June 2019

June 2018 - August 2019

May 2017 - November 2017

April 2016 - May 2017

Freelance Designer | Crystal Calic

Create logos, print/advertise graphics, and develop websites for small and medium-sized enterprises to fulfill customer demands. Foster robust relationships with key clients and deliver projects on time to achieve desired results.
● Provided remarkable consultancy to create the best designs and implement marketing strategies.
● Established corporate identity via logo/website design, color scheme selection, typography, website content, wireframing, and marketing collateral.

Lead Designer & Marketing | Poster Compliance Center

Deliver exceptional performance, while leading designers of Egan legacy partners and all subsidiaries. Improve UI/UX designs to enhance online sales by 40%, while leading employees and redesigning the entire website.
● Improved CTAs and graphic layout to enhance email campaign revenue.
● Assisted with design decisions, while improving website operation and design using key metrics and analytics.

Creative Director | Retail West Inc. 
Achieved desired results by overseeing all aspects of campaign designs, such as innovation, development, and implementation. Provided remarkable assistance to secure significant clients by offering extremely demographics precise locations, analyzing competitor data, designing brochures, and delivering presentations.
● Retained small print production in-house and negotiated larger productions resulted in a 30% reduction in vendor costs.

Creative Assistant | Ink.Academy
Developed and maintained a robust relationship with six key customers, to boost revenue by 60%. Increased company sales by organically enhancing Instagram followers from 200 to 6K. Delivered exceptional performance in developing calligraphy retreats/plans, course work, meal arrangements, coordinating travel, creating splash pages, event tickets, and dealing with internationally renowned hand-lettering and calligraphy artists to showcase at events. Administered regular
Calligraphy school website to provide assistance in uploading the latest coursework and training videos.
● Generated an estimated $10k per month in revenue by creating and implementing new services.
● Increased products sales by creating and designing the marketing material, copy, and packets.

Assistant Designer | Self-Help Federal Credit Union
Increased social media followers by 40% in the first 90 days to connect and engage potential customers. Delivered exceptional performance, while overseeing 20% of acquisition design and dealing with interior and exterior branding.

Multimedia Designer |Montclair Veterinary Hospital

Managed video content and marketing strategies to increase organic followers by 30% and achieve targeted sales. Mentored, guided, and motivated two designers under the supervision of the community manager to meet and exceed set performance targets. Delivered exceptional performance in managing and creating content for multiple social media channels.
● Boosted revenue by 10%, while designing creative web ads.