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About the Project

The goal of this project was to design a logo for Ferrotec’s sub-brand, BIG HEART.

 

BIG HEART, is part of Ferrotec’s business growth plan to further foster its corporate values, and principles of Integrity, Bravery, and Inclusiveness. Ethics that position Ferrotec as a strong and credible brand. 

 

My goal was to make a clear association with the master brand and sub-brand while establishing the subbrand as a stand-alone identity.

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Early Concepts