Crystal
Ćalić
Keepers Piping & Fabrication LLC
Role:
Brand Designer
The Opportunity:
In 2021 Keeper Piping & Fabrication LLC officially launched its new business in Phoenix, AZ where they contract with local businesses to provide commercial and industrial-grade fabrication for pipe fitting, welding, and industrial refrigeration.
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I was hired to help their brand stand out from their competition by creating original eye-catching logo design, color scheme, look and feel, that was cohesive across multifunctional platforms (phone, web, print).
Assets Provided
Logo Design, Color scheme, Typography, Supporting Mock-up images, Brand Guides, Business Card Design, Stationery (letterhead, envelopes, notepads, isometric pads), and Website Design.





Brand Style Guide
Typography

Logo Lockup Variations



Early Concepts:


